Tom Branna, Editorial Director || November 4, 2013 The world is getting smaller, consumers are getting smarter and the result is that
marketers must work harder than ever to succeed in the global household cleaning space.
Christine Esposito, Associate Editor || March 13, 2013 From powders to single dose packs and pods, convenience and performance have driven the US detergent category over the last 50 years. And while consumers have benefitted from these all advances, they still don’t like doing laundry.
Tom Branna, Editorial Director || January 21, 2013 The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal.
Tom Branna, Editorial Director || April 2, 2012 The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world.
May 3, 2011 The Consumer Specialty Products Association surveys the practices used to ensure microbiological quality of household and institutional products by focusing on raw material controls, finished product quality and process hygiene.