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  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • Clean It Up

    Clean It Up

    Tom Branna, Editorial Director || November 2, 2016
    The home care industry takes a hard look at itself and the changing world it competes in.

  • A Nod To The Nose

    A Nod To The Nose

    Christine Esposito, Associate Editor || January 6, 2015
    The right scent enhances the experience and adds some excitement in the workhorse household products sector.

  • Ashland’s Integra 44 Microbiocide Is Ecocert-Certified for Natural Detergents

    December 3, 2013
    mmercial unit of Ashland Inc., reports that Ecocert has verified that Integra 44 microbiocide conforms to its standards for use in natural laundry detergents. Integra 44 microbiocide offers broad-spectrum antimicrobial protection in a range of consu…

  • The Future of Cleaning

    The Future of Cleaning

    Tom Branna, Editorial Director || November 4, 2013
    The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space.

  • Reckitt Benckiser Rolls On

    Reckitt Benckiser Rolls On

    Christine Esposito, Associate Editor || May 13, 2013
    This UK firm continues to expand its reach.

  • Spanning the Globe

    Spanning the Globe

    Tom Branna, Editorial Director || August 31, 2012
    Most surfactant suppliers will go to the ends of the earth these days in search of growth as gains in developed markets slow.

  • Phosphate-free Automatic Dish Detergents

    Phosphate-free Automatic Dish Detergents

    November 9, 2009
    Cognis researchers explain why formulators dont have to settle for poor performance when creating an ADD thats good for the environment.

  • The II Market

    The II Market

    October 31, 2005
    With the economy on track, concern about health issues on the rise and innovative ideas to keep a variety of surfaces clean, marketers report a perfect storm to maintain growth.