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A Dose of Reality?
By Tom Branna, Editorial Director
Published January 6, 2015
Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain. Read More »
Dishing It Out
By Christine Esposito, Associate Editor
Published June 2, 2014
Whether by hand or by machine, dishes need to get clean, and marketers address this mundane task with upgraded detergents and scents designed to elevate the experience. Read More »
The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
Consumer Reports Rates Dishwasher Detergents
Published August 29, 2013
Is your brand or your competitor's ranked No. 1? Find out here. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
Cautiously Optimistic
By Tom Branna, Editorial Director
Published March 9, 2010
With the financial crisis in the rearview mirror, consumer spending beginning to show signs of life and a wave of new projects on tap, suppliers to the laundry product category say there are reasons to be optimistic about 2010. Read More »
Published September 3, 2014
A comprehensive review of five decades’ worth of research shows that high volume use of major detergent ingredients have had no adverse environmental impacts to waterways and river sediments, according to a paper co-authored by the American Cle… Read More »
Published May 2, 2014
Gain detergent and Grammy award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain Flings, a line of single-use laundry pacs. “We are ecstatic… Read More »
Published July 10, 2013
• US 8,435,935 B2; The Procter & Gamble Company has patented a process for making water-soluble pouches that contain a plurality of compartments, in which at least one compartment has a detergent active or auxiliary component. The process in… Read More »
Published February 4, 2013
US Patent No. 8,211,848 B2; Procter & Gamble has patented a liquid laundry detergent composition comprising at least 12 catalysts, wherein the ratio of the total reduction in activation energy in kilojoules per mole achieved by the catalysts to t… Read More »