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The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
The Evolution of Household Cleaning
Published December 1, 2005
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
That
By Christine Esposito, Associate Editor
Published August 18, 2014
Nice-Pak taps home renovation expert to pitch Grime Boss cleaning line. Read More »
Grime Boss Signs Home Renovation Expert
Published June 30, 2014
TV personality Nicole Curtis to promote cleaning line. Read More »
TSCA Reform Tops ACI Agenda
By Tom Branna , Editorial Director
Published March 5, 2014
The laundry care category is awash with novel chemistry and dispensing concepts. But to keep the innovations flowing, the industry calls for meaningful reform of the 1976 Toxic Substances and Control Act during the annual meeting and convention of the American Cleaning Institute. Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »
Clean & Clear Rolls Out Morning Burst Hydrating Collection
Published August 2, 2013
Inspired by beauty trends and innovations hailing from Asia, the Clean & Clear Morning Burst Hydrating collection ($6.99) provides moisturizing benefits through a gel moisturizer and facial cleanser. Both alcohol-free products feature an ultra-li… Read More »
Fresh & Clean: 50 Years of Soap
By Melissa Meisel, Associate Editor
Published June 6, 2013
From bar soaps to bath gels and beyond. Read More »
Whistle While You Do Housework?
By Tom Branna, Editorial Director
Published April 3, 2013
Nobody wants to live in a dirty home, but do they really want to take all the steps necessary to get their homes clean? You know, washing, mopping, disinfecting, wiping. It’s exhausting to type it, let alone do it—and it’s a conun… Read More »
Microbiological Quality Of Consumer Products
Published May 3, 2011
The Consumer Specialty Products Association surveys the practices used to ensure microbiological quality of household and institutional products by focusing on raw material controls, finished product quality and process hygiene. Read More »