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The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
Irans Household Cleaning Market
By Farrokh B. Malihi, Fargol Research Group
Published April 5, 2011
Despite turmoil in the region, Iran has great economic growth potential, thanks to its young, educated workforce and a wealth of natural resources, which include 10% of the world's oil reserves and 14% of the world's natural gas reserves. Read More »
The Evolution of Household Cleaning
Published December 1, 2005
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
Published November 7, 2005
Consumers remain germ-phobic but marketers are making it Read More »
Supplier-Speak
By Tom Branna, Editorial Director
Published March 4, 2015
There are plenty of pitfalls to be avoided in the global economy, but suppliers insist that they have systems in place to handle whatever issues crop up in regions and markets around the world. Read More »
The Nose Knows
Published June 9, 2014
The Pert Group explores consumers' preferences on cleaning product fragrances. Read More »
…But I Won’t Do That!
By Tom Branna, Editorial Director
Published April 1, 2014
They’ll do anything for the businesses that they love. Read More »
TSCA Reform Tops ACI Agenda
By Tom Branna , Editorial Director
Published March 5, 2014
The laundry care category is awash with novel chemistry and dispensing concepts. But to keep the innovations flowing, the industry calls for meaningful reform of the 1976 Toxic Substances and Control Act during the annual meeting and convention of the American Cleaning Institute. Read More »
Clean & Clear Rolls Out Morning Burst Hydrating Collection
Published August 2, 2013
Inspired by beauty trends and innovations hailing from Asia, the Clean & Clear Morning Burst Hydrating collection ($6.99) provides moisturizing benefits through a gel moisturizer and facial cleanser. Both alcohol-free products feature an ultra-li… Read More »
Fresh & Clean: 50 Years of Soap
By Melissa Meisel, Associate Editor
Published June 6, 2013
From bar soaps to bath gels and beyond. Read More »