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  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director || November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.

  • Critical Elements of Household Product Preservation

    Critical Elements of Household Product Preservation

    May 2, 2014
    This article provides an overview of what a product manufacturer must consider during the formulation of water-based household products.

  • The Future of Cleaning

    The Future of Cleaning

    Tom Branna, Editorial Director || November 4, 2013
    The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space.

  • Irans Household Cleaning Market

    Irans Household Cleaning Market

    Farrokh B. Malihi, Fargol Research Group || April 5, 2011
    Despite turmoil in the region, Iran has great economic growth potential, thanks to its young, educated workforce and a wealth of natural resources, which include 10% of the world's oil reserves and 14% of the world's natural gas reserves.

  • The Evolution of Household Cleaning

    The Evolution of Household Cleaning

    December 1, 2005
    Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick?