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The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
The Evolution of Household Cleaning
Published December 1, 2005
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
Is KIK for Sale?
Published November 14, 2014
Private label house could fetch $1.5 billion. Read More »
As the World Turns…
By Tom Branna, Editorial Director
Published September 4, 2013
Surfactant suppliers must be agile to meet the needs of their customers whenever and wherever consumer demand takes them. Read More »
Clean & Clear Rolls Out Morning Burst Hydrating Collection
Published August 2, 2013
Inspired by beauty trends and innovations hailing from Asia, the Clean & Clear Morning Burst Hydrating collection ($6.99) provides moisturizing benefits through a gel moisturizer and facial cleanser. Both alcohol-free products feature an ultra-li… Read More »
Fresh & Clean: 50 Years of Soap
By Melissa Meisel, Associate Editor
Published June 6, 2013
From bar soaps to bath gels and beyond. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Cleaning Innovations
Published November 14, 2005
Of course household sprays and liquids have to get surfaces clean, but they better do it fast and make chores a little fun, too. Read More »
The Household Fragrance Market
Published November 9, 2005
Household fragrancese are changing the face of the cleaning industry by building on old favorites and creating new ones Read More »
That
By Christine Esposito, Associate Editor
Published August 18, 2014
Nice-Pak taps home renovation expert to pitch Grime Boss cleaning line. Read More »