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The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
The Evolution of Household Cleaning
Published December 1, 2005
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
Published November 7, 2005
Consumers remain germ-phobic but marketers are making it Read More »
Top Stories from 2014
Published January 6, 2015
Cleaning for a Reason hit home with Happi.com visitors in 2014. Read More »
Bottling a Bright Idea
By Christine Esposito, Associate Editor
Published July 21, 2014
Clean Ethics’ natural cleaning solution for water bottles reaches tough to clean spots —and those in need. Read More »
Grime Boss Signs Home Renovation Expert
Published June 30, 2014
TV personality Nicole Curtis to promote cleaning line. Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »
Clean & Clear Rolls Out Morning Burst Hydrating Collection
Published August 2, 2013
Inspired by beauty trends and innovations hailing from Asia, the Clean & Clear Morning Burst Hydrating collection ($6.99) provides moisturizing benefits through a gel moisturizer and facial cleanser. Both alcohol-free products feature an ultra-li… Read More »
Fresh & Clean: 50 Years of Soap
By Melissa Meisel, Associate Editor
Published June 6, 2013
From bar soaps to bath gels and beyond. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »