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The Future of Laundry Care
Published November 4, 2014
Sign up for a free webinar from Euromonitor International. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
A Passion for Fashion
By Melissa Meisel, Associate Editor
Published February 13, 2015
Beauty artists complement styles for Fall/Winter 2015 designs at NYFW. Read More »
Solutions & Surfactants
By Tom Branna , Editorial Director
Published September 3, 2014
These materials play an important role in the formulation of household and personal care products. Read More »
Published August 1, 2014
BrandSpark International has revealed the “Most Trusted” brands in the American CPG sector.  Consumers’ reasons for citing a brand as being their most trusted vary by category. For health and beauty brands, trust is built on qu… Read More »
Loads of Ideas from P&G
By Tom Branna, Editorial Director
Published January 6, 2014
Procter & Gamble has a full slate of laundry launches in the new year. Read More »
A Brand Like a Friend
By Melissa Meisel, Associate Editor
Published June 10, 2013
A look back at 50 years of innovation at Henkel. Read More »
Smile When You Say That
By Tom Branna , Editorial Director
Published April 3, 2013
Colgate-Palmolive is more than oral care. Read More »
Whistle While You Do Housework?
By Tom Branna, Editorial Director
Published April 3, 2013
Nobody wants to live in a dirty home, but do they really want to take all the steps necessary to get their homes clean? You know, washing, mopping, disinfecting, wiping. It’s exhausting to type it, let alone do it—and it’s a conun… Read More »