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Battelle Unveils a Smarter Way to do Laundry
Published November 12, 2014
New concept debuts at Cleaning Products Conference. Read More »
Published November 3, 2014
Vertellus is growing in fabric and home care. Effective Oct. 1, Vertellus ended its relationship with Ashland, which formerly served as the exclusive distributor of Vertellus’ patented PVNO dye transfer inhibitor technology sold under the… Read More »
Croda Launches Laundry Care Additive
Published October 11, 2013
Cirrasol Expel ideal for stain removal and more. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Loads of Ideas from P&G
By Tom Branna, Editorial Director
Published January 6, 2014
Procter & Gamble has a full slate of laundry launches in the new year. Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »
19. McBride Plc
Published August 11, 2011
Planet Clean is an eco-friendly product from McBride. 19. McBride Plc United Kingdom www.mcbride.co.uk Sales: $1.2 billion Key Personnel: Chris Bull, chief executive officer; Richard Armitage, group finance di… Read More »
Ebb Tide?
By Tom Branna, Editorial Director
Published January 5, 2010
As the recession gathered strength during the past two-and-half years, so too did the appeal of private label laundry detergent. But a couple of national brands managed to buck the trend and more innovative formulas may be on the way. Read More »