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ACI, Coin Laundry Association Join Forces
Published December 11, 2014
Aim is to educate children on laundry safety. Read More »
Battelle Unveils a Smarter Way to do Laundry
Published November 12, 2014
New concept debuts at Cleaning Products Conference. Read More »
Published November 3, 2014
Vertellus is growing in fabric and home care. Effective Oct. 1, Vertellus ended its relationship with Ashland, which formerly served as the exclusive distributor of Vertellus’ patented PVNO dye transfer inhibitor technology sold under the… Read More »
Vertellus Introduces Reilline Resins to Global Laundry Market
Published October 1, 2014
DTI Product name change underlies expanding footprint in industry. Read More »
A Laundry List Of Innovation
By Tom Branna, Editorial Director
Published January 1, 2014
Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category. Read More »
Croda Launches Laundry Care Additive
Published October 11, 2013
Cirrasol Expel ideal for stain removal and more. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »