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current issue March 2015
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For P&G, Fragrance Is Unstopable
Published March 16, 2015
Unstopables moves beyond laundry to boost the fragrance experience throughout the home. Read More »
P&G’s Future of Fabric Care in New York City
Published January 14, 2015
Giles Deacon fashion line, new laundry SKUs unveiled in US. Read More »
Inside the Laundry Room
Published February 10, 2014
Happi has compiled some recent stats about laundry detergent. Read More »
The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »
Viva La Différence!
By Tom Branna, Editorial Director
Published September 9, 2013
How consumers do laundry depends greatly on where they live. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
Winning Consumers Dropps by Dropps
By Tom Branna, Editorial Director
Published April 2, 2012
The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms. Read More »
Ebb Tide?
By Tom Branna, Editorial Director
Published January 5, 2010
As the recession gathered strength during the past two-and-half years, so too did the appeal of private label laundry detergent. But a couple of national brands managed to buck the trend and more innovative formulas may be on the way. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Supplier-Speak
By Tom Branna, Editorial Director
Published March 4, 2015
There are plenty of pitfalls to be avoided in the global economy, but suppliers insist that they have systems in place to handle whatever issues crop up in regions and markets around the world. Read More »