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Name Dropper
By Jeremy Kerstetter, Assistant Editor
Published January 5, 2015
Butler teams up with P&G, Clorox and others. Read More »
Sun Products Steps Up to the Plate
By Christine Esposito, Associate Editor
Published August 27, 2013
All and Snuggle go for a home run at the Little League Baseball World Series. Read More »
The O Factor
By Christine Esposito , Associate Editor
Published January 21, 2013
Olfactory, that is. Performance is job one in household care, however the fragrance must hit the right note with consumers. Read More »
Why Business as Usual Won’t Work Anymore
By Tom Branna, Editorial Director
Published January 21, 2013
The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal. Read More »
A CEO Summit
By Tom Branna, Editorial Director
Published March 1, 2012
The American Cleaning Institute relied on its own star power to entertain and inform its members during the annual meeting in Orlando last month. Read More »
Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
Innovation Wanted
By Tom Branna, Editorial Director
Published March 5, 2014
Suppliers to the laundry and home care sector bring new products, new capacity and new technology to market as consumers seek solutions to make cleaning easier than ever. Read More »
Innovate or Stagnate
By Tom Branna, Editorial Director
Published April 2, 2012
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
Wet Dryer Sheets
By Dr. Markus Doerr , Cognis Corporation, info@cognis.com, www.cognis.com
Published April 14, 2010
For textiles that look and feel good Read More »