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current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique
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A Passion for Fashion
By Melissa Meisel, Associate Editor
Published February 13, 2015
Beauty artists complement styles for Fall/Winter 2015 designs at NYFW. Read More »
Now You Can #TideThat
By Melissa Meisel, Associate Editor
Published June 16, 2014
HGTV Property Brother Jonathan Scott partners with Tide Oxi for new campaign. Read More »
The O Factor
By Christine Esposito , Associate Editor
Published January 21, 2013
Olfactory, that is. Performance is job one in household care, however the fragrance must hit the right note with consumers. Read More »
Why Business as Usual Won’t Work Anymore
By Tom Branna, Editorial Director
Published January 21, 2013
The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal. Read More »
A CEO Summit
By Tom Branna, Editorial Director
Published March 1, 2012
The American Cleaning Institute relied on its own star power to entertain and inform its members during the annual meeting in Orlando last month. Read More »
Irans Household Cleaning Market
By Farrokh B. Malihi, Fargol Research Group
Published April 5, 2011
Despite turmoil in the region, Iran has great economic growth potential, thanks to its young, educated workforce and a wealth of natural resources, which include 10% of the world's oil reserves and 14% of the world's natural gas reserves. Read More »
Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
A Dose of Reality?
By Tom Branna, Editorial Director
Published January 6, 2015
Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain. Read More »
Improved Cleaning and Personal Care at CES
By Christine Esposito, Associate Editor
Published January 20, 2014
The International Consumer Electronics Show is a techie’s dream. But it's not all HD TVs, connected cars and 3D printers. There's lots of household and personal care products too! Read More »
The Future of Cleaning
By Tom Branna, Editorial Director
Published November 4, 2013
The world is getting smaller, consumers are getting smarter and the result is that marketers must work harder than ever to succeed in the global household cleaning space. Read More »