Tom Branna, Editorial Director || January 1, 2014 Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery.
Tom Branna, Editorial Director || November 4, 2013 The world is getting smaller, consumers are getting smarter and the result is that
marketers must work harder than ever to succeed in the global household cleaning space.
Anne Merete Nielsen, Dr. Teresa J. Neal, Sandra Friis-Jensen and Amulya Malladi, Novozymes || September 7, 2010 One cost-neutral solution is to replace surfactants with a multienzyme solution that improves the environmental impact of a liquid laundry detergent without compromising performance.
Tom Branna, Editorial Director || March 9, 2010 With the financial crisis in the rearview mirror, consumer spending beginning to show signs of life and a wave of new projects on tap, suppliers to the laundry product category say there are reasons to be optimistic about 2010.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…