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  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director || April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Skin Care Resolutions For The New Year

    Skin Care Resolutions For The New Year

    January 11, 2016
    Beauty from the inside out is ideal, says expert.

  • Europeans Add Extra Steps To Their Hair Care Routine

    Imogen Matthews, Consultant || October 1, 2015
    Much as they are in skin care, European consumers are changing their hair care regimens to include a variety of targeted products for different hair and scalp conditions. As a result, the scope for product innovation is much wider, as companies exten…

  • Is ‘Persil USA’ a Tactical Private Label for Walmart?

    Ian Bell, Euromonitor International || June 3, 2015
    March 2015 came with the somewhat surprising news that Henkel is introducing its Persil brand into the US market through an exclusive deal with Walmart. While the story in home care has typically revolved around multinationals jockeying for position…

  • Winning Consumers Dropps by Dropps

    Winning Consumers Dropps by Dropps

    Tom Branna, Editorial Director || April 2, 2012
    The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms.

  • Workhorse Ingredients

    Workhorse Ingredients

    Tom Branna, Editorial Director || August 29, 2011
    Developed markets may be teetering on recession, but demand for surfactants remains steady. In fact, demand is downright buoyant in countries such as Brazil, Russia, India, China and the rest of Southeast Asia.