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 •  Analysts Poke Holes in Lafley's Strategy  •  Estee Lauder Taps Eva Mendes  •  Scent Trends for 2016  •  Dollar Derails P&G  •  StriVectin Partners with mySkin Inc.
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Battelle Unveils a Smarter Way to do Laundry
Published November 12, 2014
New concept debuts at Cleaning Products Conference. Read More »
The Future of Laundry Care
Published November 4, 2014
Sign up for a free webinar from Euromonitor International. Read More »
Croda Launches Laundry Care Additive
Published October 11, 2013
Cirrasol Expel ideal for stain removal and more. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Clorox
Published February 4, 2015
Sales rise 3%, lifts forecast. Read More »
Should P&G Divest its Fragrance and Color Business?
By Oru Mohluddin, Senior Analyst - Home and Personal Care, Euromonitor International
Published June 18, 2013
Euromonitor senior analyst weighs in on the idea. Read More »
A Brand Like a Friend
By Melissa Meisel, Associate Editor
Published June 10, 2013
A look back at 50 years of innovation at Henkel. Read More »
5. Kao
Published August 6, 2012
Japan www.kao.co.jp Sales: $10.0 billion Key Personnel: Michitaka Sawada, president and chief executive officer; Hiroshi Kanda, president, consumer products; Tatsuo Takahashi, president and chief executive officer, Kao Customer Marketing Co., Ltd;… Read More »
Sniff Test
By Christine Esposito, Associate Editor
Published January 10, 2012
From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base. Read More »