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Battelle Unveils a Smarter Way to do Laundry
Published November 12, 2014
New concept debuts at Cleaning Products Conference. Read More »
The Future of Laundry Care
Published November 4, 2014
Sign up for a free webinar from Euromonitor International. Read More »
Croda Launches Laundry Care Additive
Published October 11, 2013
Cirrasol Expel ideal for stain removal and more. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Published March 4, 2015
Better Homes and Gardens and market research firm BrandSpark International have unveiled the winners of the 2015 Better Homes and Gardens Best New Product Awards. Here’s a rundown of the winners in household and personal care: Acne Treatment:… Read More »
Clorox
Published February 4, 2015
Sales rise 3%, lifts forecast. Read More »
Solutions & Surfactants
By Tom Branna , Editorial Director
Published September 3, 2014
These materials play an important role in the formulation of household and personal care products. Read More »
Published August 1, 2014
BrandSpark International has revealed the “Most Trusted” brands in the American CPG sector.  Consumers’ reasons for citing a brand as being their most trusted vary by category. For health and beauty brands, trust is built on qu… Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »