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The Future of Laundry Care
Published November 4, 2014
Sign up for a free webinar from Euromonitor International. Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »
Whistle While You Do Housework?
By Tom Branna, Editorial Director
Published April 3, 2013
Nobody wants to live in a dirty home, but do they really want to take all the steps necessary to get their homes clean? You know, washing, mopping, disinfecting, wiping. It’s exhausting to type it, let alone do it—and it’s a conun… Read More »
Unilever’s Universe
By Christine Esposito , Associate Editor
Published February 12, 2013
This multibillion-dollar global business, born of soap bars and margarine, reaches millions of consumers each day. As it moves into its third century, Unilever is focused on doubling revenues while simultaneously decreasing its impact on the Earth’s resources. Read More »
Why Business as Usual Won’t Work Anymore
By Tom Branna, Editorial Director
Published January 21, 2013
The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal. Read More »
Spanning the Globe
By Tom Branna, Editorial Director
Published August 31, 2012
Most surfactant suppliers will go to the ends of the earth these days in search of growth as gains in developed markets slow. Read More »
Get Better Cleaners To Market Faster
By Tom Branna, Editorial Director
Published November 23, 2010
Only truly innovative products can boost sales and profits in the household cleaning products market, say industry experts. Read More »
Solutions & Surfactants
By Tom Branna , Editorial Director
Published September 3, 2014
These materials play an important role in the formulation of household and personal care products. Read More »
P&G Adds Dry Cleaner
In Nebraska
Published April 30, 2014
What impact will the expansion have on detergent sales? Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »