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Battelle Unveils a Smarter Way to do Laundry
Published November 12, 2014
New concept debuts at Cleaning Products Conference. Read More »
The Future of Laundry Care
Published November 4, 2014
Sign up for a free webinar from Euromonitor International. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Solutions & Surfactants
By Tom Branna , Editorial Director
Published September 3, 2014
These materials play an important role in the formulation of household and personal care products. Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »
Whistle While You Do Housework?
By Tom Branna, Editorial Director
Published April 3, 2013
Nobody wants to live in a dirty home, but do they really want to take all the steps necessary to get their homes clean? You know, washing, mopping, disinfecting, wiping. It’s exhausting to type it, let alone do it—and it’s a conun… Read More »
Detergent Industry To Meet in Singapore
Published September 28, 2012
The AOCS event features presentations by the leaders of Kao, Unilever and Procter & Gamble Read More »
Sniff Test
By Christine Esposito, Associate Editor
Published January 10, 2012
From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base. Read More »
19. McBride Plc
Published August 11, 2011
Planet Clean is an eco-friendly product from McBride. 19. McBride Plc United Kingdom www.mcbride.co.uk Sales: $1.2 billion Key Personnel: Chris Bull, chief executive officer; Richard Armitage, group finance di… Read More »