From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base.
The laundry category continues to slump, as marketers face rising raw material costs and lingering pressure from retailers. What could change all that?
More consumers are discovering the pleasures of fine fragrance, which has helped the industry rebound nicely from the economic downturn, according to The Fragrance Foundation.