Los Angeles, CA
Sales: $147 million for personal care products.
Corporate sales: $3.4 billion.
Key Personnel: Michael O. Johnson, chairman and chief executive officer and director; Brett R. Chapman, general counsel; De… Read More »
Portability is a desirable attribute for any makeup product, making it easy to beautify oneself on the go. Lipstick and mascara are always handy, already contained in their mechanisms for application; while eyeshadow and blush are a bit trickier&md… Read More »
For those of us of a certain age, one of the seminal events in marketing in the 1960s was the publication of a book by Al Ries and Jack Trout called Positioning. It was subsequently published in 15 languages. The basic concept was that line extensi… Read More »