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  • Cosmeceutical Sales Rise 7.7%

    Cosmeceutical Sales Rise 7.7%

    May 16, 2014
    Asia will drive growth in the future.

  • Testing the Waters

    Testing the Waters

    Melissa Meisel , Associate Editor || September 27, 2013
    Household and personal care companies count on testing providers to bridge the gap between supplier, marketer and consumer.

  • Designing Effective Banners

    Designing Effective Banners

    Evan Lazarus, LazBro || November 7, 2011
    Evan Lazarus provides guidance on what to look for when creating online advertising.

  • Beauty Buzz: Clinique Quick Blush

    Beauty Buzz: Clinique Quick Blush

    March 4, 2009
    Portability is a desirable attribute for any makeup product, making it easy to beautify oneself on the go. Lipstick and mascara are always handy, already contained in their mechanisms for application; while eyeshadow and blush are a bit trickier&md…

  • The Laundry Detergent Market 1999

    November 7, 2005
    Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever.

  • Decisions, Decisions: Line Extension or New Brand?

    Decisions, Decisions: Line Extension or New Brand?

    October 31, 2005
    For those of us of a certain age, one of the seminal events in marketing in the 1960s was the publication of a book by Al Ries and Jack Trout called Positioning. It was subsequently published in 15 languages. The basic concept was that line extensi…