The economic downturn has consumers trading down when it comes to eating out, and the credit crunch is sure to put a damper on new business startups. But savvy I&I marketers are readjusting their game plans to get through tough times.
Masculine products and more skin care-like ingredients are on the rise as makers of personal cleansers look to connect with grooming-conscious men and moisture-craving women. But will new products from major brands keep consumers loyal as the economy continues to wobble?
Industrial and institutional product manufacturers have provided a raft of cleaning formulas and dispensing systems to clean and maintain floors, walls and other hard surfaces. But educating workers about the proper way to clean reamins an issue
With the economy on track, concern about health issues on the rise and innovative ideas to keep a variety of surfaces clean, marketers report a perfect storm to maintain growth.