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  • The

    The 'New Normal'

    Kevin Layton, CEO of Data-Dynamix || October 26, 2015
    How to grow your company through online channels amid aggressive competition.

  • Skin Care Sales Flourish Throughout Latin America

    Skin Care Sales Flourish Throughout Latin America

    Daniela Ferreira, Correspondent || July 17, 2013
    Whether it’s to reduce the appearance of wrinkles, whiten skin or protect against UV radiation, skin care is an important concern of people around the world. Regardless if it’s a department store counter in Canada, a supermarket in Urugua…

  • Contact Us

    February 1, 2013
    HAPPI is the leading media outlet in the global personal care and household product market. Celebrating 50 years of global coverage in 2013, Happi provides in-depth analysis of this $530 billion market for our 16,500 subscribers around the world.…

  • Advertise with Us

    February 10, 2012
    If you would like to speak to a sales rep directly please contact: Publisher Art Largar 201-880-2259 Advertising Representative Beth Russo 201-880-2255   To receive access to our downloadable media kits please fill out the…

  • Permission-to-Believe Is the Tool of Conviction

    Permission-to-Believe Is the Tool of Conviction

    Suzanne & Bob Grayson , Grayson Associates || November 4, 2010
    Perricone MD Cold Plasma Maybelline Age Rewind Origins Brighter By Nature SPF 35 L’Oreal go 360o Clean Advertising, regardless of t…

  • Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    Suzanne Grayson, Grayson Associates || October 1, 2010
    When we noted two new lipstains introduced by Revlon and Maybelline in the same magazine, we thought that theAdAudit would be a good springboard for a discussion on how very savvy marketing companies responded differently in introducing their version…

  • Marketing and Packaging Go Hand in Hand

    Russ Napolitano, VP-Strategic Development, Wallace Church, Inc. || August 12, 2010
    Russ Napolitano of Wallace Church weighs in on visual cues in the marketplace.

  • CARU To J&J: Stop Smart Rinse Ads on Kids' TV

    March 29, 2010
    Johnson & Johnson to appeal decision.