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  • FTC Hits Sunscreen Maker for False Advertising Claims

    FTC Hits Sunscreen Maker for False Advertising Claims

    December 12, 2016
    Summary decision against California Naturel announced today.

  • Unstopables “Fresh Too Feisty To Quit” advertising campaign

    November 2, 2016
    Unstopables is touting the new “Fresh Too Feisty To Quit” advertising campaign. Currently airing on the Unstopables Facebook and YouTube social media channels with plans for a national television launch later this year, the campaign featu…

  • P&G Cutting Down on Facebook Advertising

    P&G Cutting Down on Facebook Advertising

    August 10, 2016
    Reports say company will still target new moms online.

  • Method has launched its first TV advertising campaign

    April 4, 2013
    Method has launched its first TV advertising campaign in a regional test. The 12-year-old company has brought its “Clean Happy” digital campaign to cable television with a buy in seven markets throughout 2013. The ads will run in markets…

  • Advertise with Us

    February 10, 2012
    If you would like to speak to a sales rep directly please contact: Publisher Art Largar 201-880-2259 Advertising Representative Beth Russo 201-880-2255   To receive access to our downloadable media kits please fill out the…

  • Permission-to-Believe Is the Tool of Conviction

    Permission-to-Believe Is the Tool of Conviction

    Suzanne & Bob Grayson , Grayson Associates || November 4, 2010
    Perricone MD Cold Plasma Maybelline Age Rewind Origins Brighter By Nature SPF 35 L’Oreal go 360o Clean Advertising, regardless of t…

  • Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    Suzanne Grayson, Grayson Associates || October 1, 2010
    When we noted two new lipstains introduced by Revlon and Maybelline in the same magazine, we thought that theAdAudit would be a good springboard for a discussion on how very savvy marketing companies responded differently in introducing their version…

  • StriVectin’s Upscale Approach to Advertising

    StriVectin’s Upscale Approach to Advertising

    Suzanne Grayson, Grayson Associates || February 4, 2010
    There’s lots of news and pluses from StriVectin with its new Overnight Facial Resurfacing Serum and the continuance of the brand’s new advertising approach. Gone are the “screaming” all-copy ads. They’ve been replaced wi…

  • Great Advertising Is Key to a Product’s Success

    Great Advertising Is Key to a Product’s Success

    Suzanne Grayson, Grayson Associates || October 5, 2009
    While most would agree that great advertising is sine qua non, don’t you find it remarkable that so many companies still just don’t get it? That is, they don’t communicate new product benefits in an exciting, en…

  • What Makes Good Advertising So Good?

    What Makes Good Advertising So Good?

    Suzanne and Bob Grayson || October 31, 2007
    Back in July, we began a series of 10 Rules for Good Advertising. The first was to establish some emotion-connection with the viewer. This one is designed to tap into the consumer’s psyche to create an important sense of “they’re on…