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  • Actives | Functional Ingredients | Sun Care
    FTC Hits Sunscreen Maker for False Advertising Claims

    FTC Hits Sunscreen Maker for False Advertising Claims

    Summary decision against California Naturel announced today.
    12.12.16

  • Unstopables “Fresh Too Feisty To Quit” advertising campaign

    Unstopables is touting the new “Fresh Too Feisty To Quit” advertising campaign. Currently airing on the Unstopables Facebook and YouTube social media channels with plans for a national television launch later this year, the campaign featu…
    11.02.16

  • P&G Cutting Down on Facebook Advertising

    P&G Cutting Down on Facebook Advertising

    Reports say company will still target new moms online.
    08.10.16

  • “Inspired by Women,” is Moroccanoil’s first-ever multimedia advertising campaign

    “Inspired by Women,” is Moroccanoil’s first-ever multimedia advertising campaign. At the heart of the new platform is a digital short-film series helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning produc…
    11.03.14

  • Contact Us

    HAPPI is the leading media outlet in the global personal care and household product market. Celebrating 50 years of global coverage in 2013, Happi provides in-depth analysis of this $530 billion market for our 16,500 subscribers around the world.…
    02.01.13

  • Advertise with Us

    If you would like to speak to a sales rep directly please contact: Publisher Art Largar 201-880-2259 Advertising Representative Beth Russo 201-880-2255   To receive access to our downloadable media kits please fill out the…
    02.10.12

  • Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories

    When we noted two new lipstains introduced by Revlon and Maybelline in the same magazine, we thought that theAdAudit would be a good springboard for a discussion on how very savvy marketing companies responded differently in introducing their version…
    Suzanne Grayson, Grayson Associates 10.01.10

  • StriVectin’s Upscale Approach to Advertising

    StriVectin’s Upscale Approach to Advertising

    There’s lots of news and pluses from StriVectin with its new Overnight Facial Resurfacing Serum and the continuance of the brand’s new advertising approach. Gone are the “screaming” all-copy ads. They’ve been replaced wi…
    Suzanne Grayson, Grayson Associates 02.04.10

  • What Makes Good Advertising So Good?

    What Makes Good Advertising So Good?

    Back in July, we began a series of 10 Rules for Good Advertising. The first was to establish some emotion-connection with the viewer. This one is designed to tap into the consumer’s psyche to create an important sense of “they’re on…
    Suzanne and Bob Grayson 10.31.07