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current issue March 2015
 •  Pravana To Host National Cut-A-Thon  •  Lonza Promotes Cataldo In Personal Care  •  Hair Lightening System Now at Target  •  Better Skin, Better Sleep  •  J&J's New Approach to Beauty
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Lessons Learned from the NAD
By Raqiyyah R. Pippins
Published March 16, 2015
Before making product claims from consumer testimonials, marketers must get their facts straight. Read More »
P&G Fined for Crest Advertising in China
Published March 10, 2015
Purported false claims bring almost $1 million in costs. Read More »
When the FTC Comes Calling...
By John E. Villafranco, Kelley Drye & Warren LLP
Published October 28, 2013
John E. Villafranco explains how to handle product claim investigations. Read More »
Skin Care Sales Flourish Throughout Latin America
By Daniela Ferreira, Correspondent
Published July 17, 2013
Whether it’s to reduce the appearance of wrinkles, whiten skin or protect against UV radiation, skin care is an important concern of people around the world. Regardless if it’s a department store counter in Canada, a supermarket in Urugua… Read More »
Published April 4, 2013
Method has launched its first TV advertising campaign in a regional test. The 12-year-old company has brought its “Clean Happy” digital campaign to cable television with a buy in seven markets throughout 2013. The ads will run in markets… Read More »
Published February 10, 2012
If you would like to speak to a sales rep directly please contact: Publisher Art Largar 201-880-2259 Advertising Representative Beth Russo 201-880-2255   To receive access to our downloadable media kits please fill out the form below.… Read More »
Permission-to-Believe Is the Tool of Conviction
By Suzanne & Bob Grayson , Grayson Associates
Published November 4, 2010
Perricone MD Cold Plasma Maybelline Age Rewind Origins Brighter By Nature SPF 35 L’Oreal go 360o Clean Advertising, regardless of t… Read More »
Better ‘Benefit-Advertising’ Is Key To Expanding Beauty Categories
By Suzanne Grayson, Grayson Associates
Published October 1, 2010
When we noted two new lipstains introduced by Revlon and Maybelline in the same magazine, we thought that theAdAudit would be a good springboard for a discussion on how very savvy marketing companies responded differently in introducing their version… Read More »
Published March 29, 2010
Johnson & Johnson to appeal decision. Read More »
Coty Signs Scott Eastwood
Published February 9, 2015
Actor is the new face of Davidoff Cool Water. Read More »