The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend… Read More »
Advertising in use by Church & Dwight and Unilever’s Dove has been impacted by the National Advertising Division (NAD) and the National Advertising Review Board (NARB), respectively.
NAD recommended that Church & Dwight discontinue cer… Read More »
L’Oréal USA, in partnership with Roku, has launched a Connected TV (CTV) app called OnBeauty, which enables tablet-like applications to be viewed and explored on television screens via an internet connection.
L’Oréal USA&rs… Read More »
The National Advertising Division has recommended that DermStore LLC discontinue claims at issue for the company’s “SmartLash Eyelash Enhancer,” including claims that the product is “Dermatologist Recommended.” The adver… Read More »
Ace Metrix, a TV and video advertising analytics service, has unveiled its 2013 Brand of the Year Watch List, a compilation of the top performing TV advertisers across 20 of most competitive categories. Brands that appear on this list have earned the… Read More »
The National Advertising Division (NAD) has been eyeing up lash ads, issuing statements about Procter & Gamble and L’Oréal.
In September, NAD determined that P&G, could support express claims for the company’s Covergirl &l… Read More »
The National Advertising Division (NAD) has recommended that New Nordic US, Inc. modify or discontinue claims for the company’s Hair Volume dietary supplement, including claims that suggest use of the product could reverse balding in women.
As… Read More »
Actress and TV personality Ali Landry, pregnant with her third child, has been tapped to reprise her role as spokesperson in the upcoming Palmer’s Cocoa Butter Formula pregnancy ad campaign.
Landry will bare her baby bump for the brand as the… Read More »
By Navin M. Geria, Senior Technical Advisor and Principal Doctors Skin Prescription
Published August 2, 2013
The anti-aging category certainly isn’t showing its age. Global sales of anti-aging products are expected to grow 26% from 2011-2016 to reach $28 billion, according to a study by Euromonitor International. During that time, US sales of anti-agi… Read More »
The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.”
As part of its routine monitoring prog… Read More »
The National Advertising Division determined that L’Oréal USA acted properly in working toward the discontinuance of certain in-store advertising.
The advertising in question was challenged before NAD by The Procter & Gamble Company… Read More »
In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to&nbs… Read More »
• Millennials are a demographic group that has been referred to as the darlings and devils of marketers—and just how to influence these masters of customization and self-expression remains a mystery to many firms.
The Hartman Group, howev… Read More »