Celebrity hairstylist Kevin Kelly hosted his annual Kevin Kelly Salon Charitable Fashion Show with Housewives star Danielle Cabral to benefit the nonprofit.
Funding will be used to support national expansion, further advancements in technology and the acceleration of a proprietary education program for providers.
The cruelty-free skincare brand will donate up to 50% of online profits to Animal Equality Charity to reduce the suffering of animals in the UK and the US.
HG Ventures and Chanel join investors BASF Venture Capital, Xeraya Capital, Elm Street Ventures, Connecticut Innovations and Ironwood Capital Connecticut.