Green aspirations must be tempered with practical realities—an environmentally preferable product is not a success if the formulation falls apart or is overrun with potentially pathogenic microorganisms due to the lack of an effective preservative.
Beth Ann Browne u2013 Dow Microbial Control,Phil Geis u2013 AdvancedTesting Laboratories, Tony Rook u2013 The Sherwin-Williams Company04.30.12
The largest beauty industry conference and tradeshow in the US will be held June 19-21 in New York. HBA Global will include more than 60 educational sessions.
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world.