The campaign features the brand’s KP Bump Eraser Body Scrub, which went viral on TikTok last summer resulting in the product’s highest-ever weekly sales.
Beauty Master’s Foundation is awarding $100,000 in scholarships to high school seniors based in Georgia, in partnership with State Representative Mike Glanton.
Entrepreneur recipients representing US regions across a variety of industries - including beauty and self-care - are receiving grants to support their success.
Company officials attribute the success to increasing its market share and expanding its Ultamate Rewards loyalty program to nearly 36 million members.
Gen Z shoppers are ready to spend on cosmetics and personal care products because they want to dress up and socialize this holiday season, says Accenture.