More consumers are discovering the pleasures of fine fragrance, which has helped the industry rebound nicely from the economic downturn, according to The Fragrance Foundation.
Croda researchers detail the benefits of using a high performance thickener that provides efficient viscosity building and desirable rheology across a wide variety of surfactant combinations that are common in shampoos and other personal cleansing systems.
Farahdia Edouard and Marni Dexter, Croda Inc11.10.11
is to maintain momentum. Fragrance is showing signs of life once again, but can welcome gains in prestige stick around through the critical holiday season?