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Published March 5, 2014
Italian luxury brand Borghese has launched a new website, Borghesespa.com, which features tailored functionality and design aimed at providing a great resource center for professionals interested in partnering with Borghese.  “Borghese is… Read More »
Borghese Spa Builds New Website
By Christine Esposito, Associate Editor
Published January 15, 2014
Improved functionality for partner spas. Read More »
Marketing News
Published March 31, 2009
Henkel Kicks Off Second Purex ‘Green’ Campaign Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Mar… Read More »
Published July 14, 2008
Borghese is touting a new concealer that does more than cover up under-eye shadows. This dual-action, advanced formula concealer and firmer works to balance skin texture and smoothness. It is formulated with sodium hyaluronate to hydrate skin and ant… Read More »
Costco and Cosmetics: A Marriage in Mass?
Published July 7, 2006
Suzanne and Bob Grayson Grayson Associates Suzanne and Bob Grayson are respected, professional marketers, having spent their careers with the leading companies in the beauty industry before staring their successful con… Read More »
Skin Care Delivery Systems
Published November 8, 2005
Marketers have developed novel ways to stabilize vitamins, acids and other active materials and deliver them to specific sites on top of and into the skin Read More »
Borghese says its new anti-cellulite treatment, Forma Bella Body Contour Crème, is packed with “uniquely innovative and effective ingredients.” Formulated as an emulsion for better absorption, ingredients include caffeine, guarana,… Read More »