The household cleaning product sector remains in the doldrums as consumers opt for low-priced options and marketers try to combat both rising raw material costs and retail price wars.
Croda researchers detail the benefits of using a high performance thickener that provides efficient viscosity building and desirable rheology across a wide variety of surfactant combinations that are common in shampoos and other personal cleansing systems.
Farahdia Edouard and Marni Dexter, Croda Inc11.10.11
is to maintain momentum. Fragrance is showing signs of life once again, but can welcome gains in prestige stick around through the critical holiday season?