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current issue January 2015
 •  Avon at a Discount  •  Kimberly-Clark Disappoints in Q4  •  Herbalife Has a Big Fan  •  Clariant Takes Stake in Beraca  •  Will Taylor Replace Lafley as P&G CEO?
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Syneron Medical Creates Chief Brand Officer Post
Published January 13, 2015
Device maker appoints former P&G staffer to newly created spot. Read More »
Published January 6, 2015
Pine-Sol Brand Cleaners has announced the second year of its “Women Rise Above It” campaign, highlighting the power of women to help each other rise above the “stink” and transform each other’s lives.  In partnersh… Read More »
Five Ways for HBA Brands to Create a Social Narrative
By Martyn Tipping , CEO of Brand Chorus
Published November 10, 2014
How can you engage with the consumer? Find out here. Read More »
Aloe Brand Branches Out
Published October 29, 2014
Key West skin care company adds facial cleanser. Read More »
Tyra Banks Launches Makeup Brand
Published October 3, 2014
Unique collection merges beauty and entertainment. Read More »
Olay Names Brand Ambassador
Published September 24, 2014
Katie Holmes will lead the campaign. Read More »
What
Published July 28, 2014
Americans spend billions for brand names Read More »
Brand Development & Small Business Success
By Dan Antonelli, Graphic D-Signs
Published May 12, 2014
Dan Antonelli explains how to leverage your greatest asset to the best of your ability. Read More »
New Prestige Brand
Is a Joy Forever
Published January 21, 2014
Luxe Brands to debut next month. Read More »
Published January 31, 2013
According to the most recent Harris Poll EquiTrend study, even with all the thrills of beauty counters and makeup artists, prestige cosmetics brands are not necessarily earning the highest brand equity scores. In fact, data from this assessment of mo… Read More »