When one hears the name Efferdent, dentures naturally come to mind. Having built a solid reputation for cleaning false teeth, this well-known brand is out to capture a whole new crowd of consumers who still have their real ones.
Whether by hand or by machine, dishes need to get clean, and marketers address this mundane task with upgraded detergents and scents designed to elevate the experience.
Professional brands are at the cutting edge of the hair care category—a category that will always be shaped by the overall economy. Happi checks in with experts from the bench and behind the styling chair.