Unit dose formulas have made the biggest splash in the laundry detergent
category in the past year, but formulators still have more ideas to spur growth
in a sluggish category.
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery.
Consumers continue to crave “natural” when it comes to personal care. Their appetites are satiated by naturally inspired SKUs as well as brands that offer no comprises when it comes to their final formulations.
Innovative ideas at prestige skin care counters and on drugstore shelves can often
be traced back to the doctor’s office. Here’s a closer look at how dermatology and
professional skin care impacts the mainstream.