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  • Packaging

    Carruthers Appointed Tricor Braun President

    Tricor Braun: welcomed Court Carruthers as its new president and CEO. He succeeds the company’s president and CEO, Keith Strope, who will become executive chairman. Carruthers has worked with AEA Investors during the past two years and has s…

  • Growth Hacking Beauty

    Growth Hacking Beauty

    Insight on building an e-commerce brand.
    Ethelbert Williams, chief marketing officer, InstaNatural, LLC 05.08.17

  • Actives | Functional Ingredients | Oral Care
    P&G Sues Ranir

    P&G Sues Ranir

    Procter & Gamble Co. today filed a federal lawsuit claiming that its patented technology for tooth-whitening strips had been infringed upon by a competitor, Ranir, in a “flagrant act of piracy.” The maker of Crest Whitestrips claim…

  • Tricor Braun Creates All-Nutrient Package

    TricorBraun partnered with Chuckles, Inc. to rebrand and relaunch one of its extensive organic lines in the professional hair care market. The result for All-Nutrient was no less than award-winning graphic design, brand differentiation, and beautiful…

  • P&G

    P&G's Braun Presents High-End Shaving Collection

    Series 9 arrives to US and boasts up to 50,000 shaves.

  • Braun,the “Official Shaver of the NFL,” has unveiled its new branding campaign

    Braun, which is now “Official Shaver of the NFL,” has unveiled its new branding campaign—#FaceGreatness with Braun Confidence—featuring the NFL as well as Braun’s new US spokesperson, Russell Wilson, quarterback of the S…

  • P&G’s Braun Sign Formula 1’s Vettel

    GERMANY: P&G’s appliance unit Braun has named triple Formula 1 world champion Sebastian Vettel as the new global ambassador for its male power grooming range. This announcement also marks the launch of the Braun global campaign “Hold…

  • P&G Inks Braun Deal with De’Longhi

    ITALY: Italian firm De’Longhi S.p.A. and Procter & Gamble have reached an agreement for the perpetual licensing of the Braun brand, owned by P&G, for use within the small kitchen appliance, ironing and selected household appliance…

  • De'Longhi To License Braun Brand from P&G

    Deal includes some production assets, inventory and possible transfer of employees.