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  • Actives | AP/Deo | Functional Ingredients

    New Deodorant Launches Tackle Modern Lifestyles

    When compared to other beauty categories, such as skin and hair care, deodorants and antiperspirants have a less glamorous image and therefore attract less media attention. They tend to be overlooked because they are regarded as everyday essentials,…
    Imogen Matthews, Consultant 07.01.16

  • L’Oréal Buys Cadum

    FRANCE: L’Oréal has acquired French soap company Cadum, the majority of which was held by investment fund Milestone. In 2011, Cadum achieved consolidated sales of approximately $74 million, $62 million of which come from France, ma…
    01.30.13

  • L’Oréal Sells Cadum Home Care to Spotless Group

    FRANCE: L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group. The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air fresheners), Zensect…
    01.30.13

  • L’Oréal Sells Cadum Home Care to Spotless Group

    • FRANCE: L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group. The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air fresheners), Z…
    08.31.12

  • L'Oréal Sells Cadum's Home Care Lines

    Eau Ecarlate picks up Croc'Odo, Iba, Zensect and Dr. Optic brands.
    07.18.12

  • Is L'Oréal Eyeing Up An Iconic French Soap Brand?

    Reports it may buy Cadum from Milestone Capital.
    04.25.12