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Dishing It Out
By Christine Esposito, Associate Editor
Published June 2, 2014
Whether by hand or by machine, dishes need to get clean, and marketers address this mundane task with upgraded detergents and scents designed to elevate the experience. Read More »
When Better Is Best
By Tom Branna, Editorial Director
Published February 17, 2014
Find out what it takes to be a winner of the 2014 Better Homes and Gardens Best New Product Awards. Read More »
1. Procter & Gamble
Published July 12, 2013
Cincinnati, OH 513.983.1100 www.pg.com Sales: $69.1 billion (estimated) for personal care, household care and oral care products. Corporate sales: $83.6 billion. Net income: $9.3 billion for the year ended June 30, 2012. Key Personnel: AG Lafley, c… Read More »
Follow the Leader
By Tom Branna, Editorial Director
Published January 22, 2013
Procter & Gamble may be 175 years old, but its new innovation program has company executives thinking like a startup. Read More »
Published December 13, 2012
ADD cleans your dishes and your machine. Read More »