In the evolution of wipes, what they contain has become just as important as how they feel. Efficacy now, as well as aesthetics, plays an increasingly important role in a product’s success.
The laundry care category is awash with novel chemistry and dispensing concepts. But to keep the innovations flowing, the industry calls for meaningful reform of the 1976 Toxic Substances and Control Act during the annual meeting and convention of the American Cleaning Institute.
The world is getting smaller, consumers are getting smarter and the result is that
marketers must work harder than ever to succeed in the global household cleaning space.
Attendance jumps, membership grows, and marketers and suppliers get down to business at the American Cleaning Institute’s annual meeting in Orlando, FL.