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  • A More Visual Way to Battle Plaque

    A More Visual Way to Battle Plaque

    February 16, 2016
    Toothpaste has teal discoloring agents.

  • Is ‘Persil USA’ a Tactical Private Label for Walmart?

    Ian Bell, Euromonitor International || June 3, 2015
    March 2015 came with the somewhat surprising news that Henkel is introducing its Persil brand into the US market through an exclusive deal with Walmart. While the story in home care has typically revolved around multinationals jockeying for position…

  • Billionaire Brands Achieve Growth By Entering New Markets

    Billionaire Brands Achieve Growth By Entering New Markets

    Virginia Garavaglia, Kantar Worldpanel || August 6, 2014
    Dove, Lifebuoy, Pantene, Lux, Palmolive, Colgate, Tide and Surf are among only 16 global FMCG brands that are purchased more than one billion times a year, according to Kantar Worldpanel’s Brand Footprint study. The research also shows that the…

  • The Cost of Clean

    The Cost of Clean

    Tom Branna, Editorial Director || December 3, 2013
    Building operators and facility managers are learning how eliminating dirt and killing germs can improve their balance sheets.

  • L’Oréal Buys Cadum

    January 30, 2013
    FRANCE: L’Oréal has acquired French soap company Cadum, the majority of which was held by investment fund Milestone. In 2011, Cadum achieved consolidated sales of approximately $74 million, $62 million of which come from France, ma…

  • The Top 50 Report: Our Annual Summer Blockbuster

    The Top 50 Report: Our Annual Summer Blockbuster

    July 7, 2006
    The Top 50: Our Annual Summer Blockbuster Okay, okay, maybe we didn’t invent the Summer Blockbuster. After all, Jaws hit the silver screen back in 1975 and The Top 50 didn’t debut until 1978. But there’s no denying the fact that…

  • Laundry Daze

    Laundry Daze

    November 22, 2005
    Manufacturers search for ways to entice consumers by adding new benefits to existing brands.

  • Soap Floats In Murky Water

    Soap Floats In Murky Water

    November 22, 2005
    Bar soaps lead the category while antibacterial liquid soaps are beginning to outshine the body wash segment.

  • Household Fragrances

    Household Fragrances

    November 14, 2005
    From citrus to sophisticated, the household cleaning segment continues to surprise our senses.