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  • The Top 50

    The Top 50

    July 1, 2015
    A look at the biggest US companies in the industry.

  • Is ‘Persil USA’ a Tactical Private Label for Walmart?

    Ian Bell, Euromonitor International || June 3, 2015
    March 2015 came with the somewhat surprising news that Henkel is introducing its Persil brand into the US market through an exclusive deal with Walmart. While the story in home care has typically revolved around multinationals jockeying for position…

  • How Now, Kao?

    How Now, Kao?

    Tom Branna, Editorial Director || November 3, 2014
    The multinational consumer product giant is bringing its extensive product line to consumers around the world.

  • Billionaire Brands Achieve Growth By Entering New Markets

    Billionaire Brands Achieve Growth By Entering New Markets

    Virginia Garavaglia, Kantar Worldpanel || August 6, 2014
    Dove, Lifebuoy, Pantene, Lux, Palmolive, Colgate, Tide and Surf are among only 16 global FMCG brands that are purchased more than one billion times a year, according to Kantar Worldpanel’s Brand Footprint study. The research also shows that the…

  • The Cost of Clean

    The Cost of Clean

    Tom Branna, Editorial Director || December 3, 2013
    Building operators and facility managers are learning how eliminating dirt and killing germs can improve their balance sheets.

  • Just Brushed Fresh

    Just Brushed Fresh

    November 26, 2008
    Colgate rolls out Max Fresh, a multi-tasking toothpaste.

  • The Top 50 Report: Our Annual Summer Blockbuster

    The Top 50 Report: Our Annual Summer Blockbuster

    July 7, 2006
    The Top 50: Our Annual Summer Blockbuster Okay, okay, maybe we didn’t invent the Summer Blockbuster. After all, Jaws hit the silver screen back in 1975 and The Top 50 didn’t debut until 1978. But there’s no denying the fact that…

  • Soap Floats In Murky Water

    Soap Floats In Murky Water

    November 22, 2005
    Bar soaps lead the category while antibacterial liquid soaps are beginning to outshine the body wash segment.

  • The Top 50 Report

    The Top 50 Report

    November 15, 2005
    The Calm Before the Storm? A year ago, corporate ethics was the hot topic in U.S. business news. The year before that, restructuring was the big story. But, 2003 might best be remembered as a quiet year…