With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space.
Marketers have their own criteria when it comes to what's green...and what isn't. And often, they develop solutions that combine the best of both science and nature.
Consumers' appetite for and expectations of newness have opened the door for smaller beauty brands, especially those that are able to offer a genuine point of difference in markets dominated by multinationals.
One cost-neutral solution is to replace surfactants with a multienzyme solution that improves the environmental impact of a liquid laundry detergent without compromising performance.
Anne Merete Nielsen, Dr. Teresa J. Neal, Sandra Friis-Jensen and Amulya Malladi, Novozymes09.07.10