There are plenty of PSAs and UV-blocking technologies these days, but do consumers really understand that application of broad-spectrum protection needs to be a daily pursuit?
Armed with 80 years of feedback on what bugs consumers about pest control, Terminix rolls out its first direct-to-consumer product, a natural insect spray.
Despite economic turmoil, attendance remained steady at the mid-year meeting of the Consumer Specialty Products Associationproving that passion still plays a role in todays business environment.
With consumers overwhelmed by recession worries and bored by me-too products, marketers and retailers explain how to bring excitement back to the shopping experience in a special session sponsored by the Fragrance Group International.
The environmentally-friendly household cleaner concept goes mainstream as major players such as S.C. Johnson, Clorox and Church & Dwight roll out new green lines.