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Unilever To Bring Dry Spray to US AP/Deo Market
Published November 14, 2014
Will US consumers drop sticks for this globally popular format? Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
La Vanila Corners the Prestige Deodorant Market
By Melissa Meisel, Associate Editor
Published May 28, 2013
Natural personal care line offers a variety of scents. Read More »
EU AP/Deo Market Is Blooming
By Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622
Published June 29, 2012
The Big 5 deodorant market has been especially fresh and fragrant in the past year with every single country making gains, which is quite a rare feat in the market these days. There has been continued interest in green and botanical ingredients and t… Read More »
Deodorant Market Update
Published July 6, 2006
Will Henkel's new brands deliver the sweet smell of success in the crowded U.S. ap/deo market? Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
By Harvey M. Fishman, Consultant
Published December 5, 2014
It is common to use antibiotics to kill bacteria both internally and externally on the human body.  But researchers say they’ve created a new category of personal cleansers. In an article in The New York Times Sunday magazine, author Juli… Read More »
Online, All the Time
By Tom Branna, Editorial Director
Published August 26, 2013
From start-ups to multinationals, household and personal products companies understand the growing importance of e-commerce. Read More »
Beauty of the Sexes
By By Cheryl Swanson, Toniq LLC
Published May 28, 2013
Cheryl Swanson looks at the fast-growing men's segment. Read More »
Behind Every Good Man is a Great Product
Published November 11, 2005
Men are getting savvy about personal care products and where to find them. Read More »