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  • Unilever To Bring Dry Spray to US AP/Deo Market

    Unilever To Bring Dry Spray to US AP/Deo Market

    November 14, 2014
    Will US consumers drop sticks for this globally popular format?

  • Europeans Don’t Sweat the AP/Deo Market

    Imogen Matthews, Consultant || July 10, 2013
    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…

  • La Vanila Corners the Prestige Deodorant Market

    La Vanila Corners the Prestige Deodorant Market

    Melissa Meisel, Associate Editor || May 28, 2013
    Natural personal care line offers a variety of scents.

  • EU AP/Deo Market Is Blooming

    EU AP/Deo Market Is Blooming

    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 || June 29, 2012
    The Big 5 deodorant market has been especially fresh and fragrant in the past year with every single country making gains, which is quite a rare feat in the market these days. There has been continued interest in green and botanical ingredients and t…

  • European AP/Deo Market Manages To Keep Its Cool

    European AP/Deo Market Manages To Keep Its Cool

    Katie Middleweek, Editor, European Cosmetic Markets || July 7, 2011
    Things are looking up when it comes to underarm protection. The deodorant market in the Big 5 has seen much good news in the past year with all countries reporting gains in value terms. Germany showed the highest growth, followed by France. However,…

  • Sweat It Out

    Sweat It Out

    March 5, 2007
    The Ap/Deo market has found a lucrative niche in the spray category but where does that leave traditional formats?

  • Antiperspirant/Deodorant Market Update

    Antiperspirant/Deodorant Market Update

    November 9, 2005
    Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market

  • The AP/Deo Market

    The AP/Deo Market

    November 8, 2005
    The competition amon manufacturers in this traditionally brand loyal segment continues to drive new product innovations