US Patent No. 8,685,380 B2; C.B. Fleet Company, Lynchburg, VA, has patented a deodorant comprised of triethyl citrate, zinc glycinate, cocamidopropylamine oxide and water. It has a pH of 5.5 to 6.5.… Read More »
As a deodorant first introduced as a unisex product back in 1973, Sure was surely due for a facelift. New York-based Beardwood & Co. was tapped by Idelle Labs to develop a new identity and new packaging to rekindle brand awareness and communicate… Read More »
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market.
However, demographic factors, such as ge… Read More »
Here in Europe we have been reading about Wal-Mart’s plan to lift its private label game to a new level. That’s not unexpected given the financial pressures of recession on both consumers and retailers alike. It’s also not unexpecte… Read More »