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Unilever To Bring Dry Spray to US AP/Deo Market
Published November 14, 2014
Will US consumers drop sticks for this globally popular format? Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
La Vanila Corners the Prestige Deodorant Market
By Melissa Meisel, Associate Editor
Published May 28, 2013
Natural personal care line offers a variety of scents. Read More »
Published January 24, 2013
US Patent No. 8,298,520 B2; Kao Corporation, Tokyo, has patented a deodorant particle having a BET specific surface area of 10m2/g or more that is obtained by copolymerizing monomers comprising a crosslinkable vinyl monomer and a vinyl monomer having… Read More »
Deodorant Market Update
Published July 6, 2006
Will Henkel's new brands deliver the sweet smell of success in the crowded U.S. ap/deo market? Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
Timber, Amber and Citron Next Up From Old Spice
Published January 26, 2015
Nature inspires new scents at P&G men's line. Read More »
Dove Expands In AP/Deo Market
Published February 11, 2014
Advanced Care is formulated with NutriumMoisture. Read More »
Old Spice Kicks Off NFL Campaign
Published September 5, 2013
Features Denver Broncos and New England Patriots. Read More »