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Published May 2, 2014
US Patent No. 8,685,380 B2;  C.B. Fleet Company, Lynchburg, VA, has patented a deodorant comprised of triethyl citrate, zinc glycinate, cocamidopropylamine oxide and water. It has a pH of 5.5 to 6.5.… Read More »
Published December 3, 2013
As a deodorant first introduced as a unisex product back in 1973, Sure was surely due for a facelift. New York-based Beardwood & Co. was tapped by Idelle Labs to develop a new identity and new packaging to rekindle brand awareness and communicate… Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
La Vanila Corners the Prestige Deodorant Market
By Melissa Meisel, Associate Editor
Published May 28, 2013
Natural personal care line offers a variety of scents. Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
Man-Scaping: The Booming Men
Published August 2, 2013
Suki Kramer weighs in on this growing consumer base. Read More »
The Double-Edged Sword of Private Label Products
By Colin Hession , Consultant
Published May 1, 2009
Here in Europe we have been reading about Wal-Mart’s plan to lift its private label game to a new level. That’s not unexpected given the financial pressures of recession on both consumers and retailers alike. It’s also not unexpecte… Read More »
A Man
Published November 9, 2005
Now that the ice has been broken in the men's grooming category, new products and tools have turned this niche market into a top contender. Read More »
Natural Ingredients in Personal Care Products
Published November 9, 2005
Natural vs Synthetic: more and more consumers demand natural products for a variety Read More »