In the evolution of wipes, what they contain has become just as important as how they feel. Efficacy now, as well as aesthetics, plays an increasingly important role in a product’s success.
Leading pet care company rolls out unique cleaning products line—complete with on-pack tools and a “CSI” style black light—to tackle what Fido accidently leaves behind.
The laundry care category is awash with novel chemistry and dispensing concepts. But to keep the innovations flowing, the industry calls for meaningful reform of the 1976 Toxic Substances and Control Act during the annual meeting and convention of the American Cleaning Institute.
Category leaders are formulating lotions and sprays that feature anti-aging ingredients with improved feel and performance, making today’s sun care products easier to incorporate into both the daily routine and a day at the beach.