With sales slumping in most sectors, it might be more important than ever to have packaging that communicates with consumers and helps your product stand apart from the competition.
Dermatologists dish on what works and what doesnt in their practices and in skin care formulations. In order to create an effective skin care formula, cosmetic chemists must start with the most efficacious active ingredients.
With consumers overwhelmed by recession worries and bored by me-too products, marketers and retailers explain how to bring excitement back to the shopping experience in a special session sponsored by the Fragrance Group International.
With the recession a likely cause of new wrinkles for marketers, skin care proves a bright spot as consumers continue to spend money on targeted anti-age treatments.