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A Laundry List Of Innovation
By Tom Branna, Editorial Director
Published January 1, 2014
Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
Detergent Industry To Meet in Singapore
Published September 28, 2012
The AOCS event features presentations by the leaders of Kao, Unilever and Procter & Gamble Read More »
Irans Household Cleaning Market
By Farrokh B. Malihi, Fargol Research Group
Published April 5, 2011
Despite turmoil in the region, Iran has great economic growth potential, thanks to its young, educated workforce and a wealth of natural resources, which include 10% of the world's oil reserves and 14% of the world's natural gas reserves. Read More »
Detergent Industry Charts Its Future
By Tom Branna, Editorial Director
Published November 3, 2010
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Detergent Market Update
Published November 8, 2005
With store shelf space at a premium, marketers escalate turf war with a plethora of new offerings. Despite the jostling, P&G remains king of the hill. Read More »
Published November 7, 2005
Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
Cautiously Optimistic
By Tom Branna, Editorial Director
Published March 9, 2010
With the financial crisis in the rearview mirror, consumer spending beginning to show signs of life and a wave of new projects on tap, suppliers to the laundry product category say there are reasons to be optimistic about 2010. Read More »