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Published June 1, 2012
Maker of Dropps says detergent pacs violate its IP. Read More »
By Tom Branna, VP/Editorial Director
Published April 2, 2012
The internet has plenty of detractors, but at least you can accurately measure the audience. Our IT staff recently told us that within a few hours of posting, a news article about Unilever seeking input on new product development (NPD) received more… Read More »
Winning Consumers Dropps by Dropps
By Tom Branna, Editorial Director
Published April 2, 2012
The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms. Read More »
Loads of Innovation
By Tom Branna, Editorial Director
Published June 15, 2011
Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher. Read More »
Clinique Unveils New Retail Concept at NYC Lord  Taylor
Published November 23, 2010
Clinique Unveils New Retail Concept at NYC Lord & Taylor Read More »
Beyond Clean
Published January 5, 2006
Manufacturers of laundry detergent and fabric care products continue to add new and improved formulations, super concentrates and more sophisticated scents. Read More »
Thinking About the Box...
By Christine Esposito, Associate Editor
Published June 15, 2011
tube and bottle. The entire packaging process is on marketers minds these days from raw material procurement to what happens after customers squeeze out that last drop of product. Read More »