Christine Esposito, Associate Editor || June 15, 2011 tube and bottle. The entire packaging process is on marketers minds these days from raw material procurement to what happens after customers squeeze out that last drop of product.
Tom Branna, Editorial Director || June 15, 2011 Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher.
Tom Branna, Editorial Director || January 10, 2011 After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve.