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  • Cot'n Wash Files Suit Against Henkel and Sun

    June 1, 2012
    Maker of Dropps says detergent pacs violate its IP.

  • Winning Consumers Dropps by Dropps

    Winning Consumers Dropps by Dropps

    Tom Branna, Editorial Director || April 2, 2012
    The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms.

  • Tide Pods Have Landed

    Tide Pods Have Landed

    Tom Branna, Editorial Director || March 1, 2012
    The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.

  • Thinking About the Box...

    Thinking About the Box...

    Christine Esposito, Associate Editor || June 15, 2011
    tube and bottle. The entire packaging process is on marketers minds these days from raw material procurement to what happens after customers squeeze out that last drop of product.

  • Loads of Innovation

    Loads of Innovation

    Tom Branna, Editorial Director || June 15, 2011
    Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher.

  • Coming Clean

    Coming Clean

    Tom Branna, Editorial Director || January 10, 2011
    After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve.

  • Beyond Clean

    Beyond Clean

    January 5, 2006
    Manufacturers of laundry detergent and fabric care products continue to add new and improved formulations, super concentrates and more sophisticated scents.