Skin care remains a necessity even as consumers spend more time at home. But what will they want, and how will the market fare, after the coronavirus pandemic?
The workhorse antiperspirant and deodorant category care has witnessed a steady influx of new brands that are influencing consumers and market leaders alike.
Better skin health can be achieved by infusing today’s topical skin care formulas with a variety of natural lipids to help reduce transepidermal water loss.
Vijai KS Shukla and Yrjö Mälkki, International Cosmetics Science Center A/S02.01.19