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  • No Bad Hair Days For Europeans

    Imogen Matthews, Consultant || October 3, 2016
    While shampoo remains the most used hair care product by European consumers, multi-step regimes are growing in popularity. For many, the goal is hydration and protection, reflecting skin care usage patterns and providing hair care brands with opportu…

  • Europeans Don’t Sweat the AP/Deo Market

    Imogen Matthews, Consultant || July 10, 2013
    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…