Hampered by the recession, the natural personal care products market is getting back on track. But will cash-strapped consumers who switched back to conventional products return to naturals in 2011?
Fragrances found in today's household cleaning products are much more hip--and with good reason: scent can play a critical role in spurring consumers' interest and keeping them loyal to your brand.
More touchscreen devices are making their way into consumers' (dirty and germy) hands. From big names like Bausch & Lomb to smaller companies with green formulations, there are several gadget-friendly products that promise to clean smudges and kill bacteria that lurk on consumer electronics.
Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles.
With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space.
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation.
Testing facilities can help firms hit their targets in today's hyper competitive environment.
A directory of testing service providers can be found on page 59.