In the billion-dollar dish detergent category, new launches tackle concerns that stem from phosphate-free formulations, care for the appliance and make it easier for those who are still going about it the old fashioned way.
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world.