You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s… Read More »
Facial skin care is always a thriving market but there have been some ups and downs in the past year, despite the fact that product innovation remained high.
Henkel’s new Diadermine Lift + Tono Perfecto C… Read More »
By Georgina Caldwell, AsAssistant Editor, European Cosmetic Markets
Published March 5, 2007
The European men’s market is growing up, and this means that not only has male grooming become an acceptable part of the heterosexual male’s daily routine, but also to the manufacturer’s chagrin, those sales are levelling out. It se… Read More »
The real truth is out: Men worry about how they look. Guys take as long as women when it comes to daily grooming and they are starting to use more products, such as moisturizers that were not considered masculine just a few years ago. Read More »