If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.
Generation Klean's debut product, a paraben-free temporary hair color touch-up wand, is hitting Whole Foods this year, and the company is planning more launches for 2012.
Consumers remain in tune with natural personal care products, and some big names in the marketplace have been gearing up to capture their attention in 2012.