Consumers have taken a greater interest in sustainability, health and wellness, and are acting on those concerns when they buy household care products.
Marketers continue to promote specialty ingredients and need-specific formulations to address strands and scalps. Need a new ingredient? You'll find them here!
Maesa Koeber is CEO/founder of New York City-based Gorjue, an upstart beauty brand with shades and packaging inspired by food. This is her “indie” story….