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Fine Fragrance
Designer Parfums Picks Up Playboy Fragrance License
Designer Parfums has acquired the Playboy fragrance license. “We are pleased to be adding Playboy to the Designer Parfums collection of brands. Playboy is an iconic American lifestyle brand with a rich and storied legacy. Our goal is to bu…07.02.18
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Fine Fragrance
A Host of New Launches Can’t Boost Fragrance Sales
A plethora of launches have done little to stimulate sales growth in the mature European fragrance markets. Finding new ways to engage consumers is key, such as the growing trend for different packaging types, ways of selling fragrance and product na…Imogen Matthews, Consultant 05.01.18
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Fragrance Foundation Reveals 2018 Finalists
Check out the leading names in the industry right now.03.29.18
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Air Care/Environmental Fragrance | Household Cleaning | Personal Cleansers
Eurofragrance Acquires Fragrance Design
Expanding reach in body care and household sectors in US market.01.19.18
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Fine Fragrance | Functional Ingredients
When New Is Not Enough! Fine Fragrances Fall Flat
Despite a flood of new launches, exciting new ingredient concepts and strategic marketing to attract new consumers, sales of European men’s and women’s fragrances fell flat last year. However, artisan/niche fragrances gained visibility an…Imogen Matthews, Consultant 05.01.17
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Air Care/Environmental Fragrance
Evaluating Candle Fragrances
Understanding consumer touch points with latest sensory research methodology.Rhoda Makled, SVP, sensory and consumer insights, and Deborah Wright, vice president, fragrance innovation, at Q Research Solutions 01.23.17
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Air Care/Environmental Fragrance | Functional Ingredients | Testing
Aromas Revealed: Fragrance Disclosure
Fragrance disclosure is a potentially dangerous issue.Daniel Greenberg, Agilex Fragrances 11.02.16
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Why Brazil’s Still on Top of the Fragrance World
Fragrance is big business in Latin America, especially in Brazil, which is the No. 1 market for scents in the world. With annual sales of about $7 billion, Brazil accounts for more than 15% of global fragrance sales. In Latin America, Brazil represen…Daniela Ferreira, Correspondent 06.02.14
