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  • $cent Marketing

    $cent Marketing

    According to a recent article in Smart Money, “scent marketing is becoming as ubiquitous as Muzak.” The author suggests calling it “Smellzak.”
    Harvey M. Fishman , Consultant 04.03.13

  • Fine Fragrance as High Art

    Fine Fragrance as High Art

    The Museum of Arts and Design in New York City is currently presenting “The Art of Scent 1889-2012.” The exhibit opened in November and closes later this month. Fragrance can be a dramatic thing.…
    Harvey M. Fishman, Consultant 02.12.13

  • High on Hyaluronic Acid

    Hyaluronic acid (HA)—also called hyaluronan or hyaluronate—is an anionic, nonsulfated polymer of disaccharides with a molecular formula of (C14H21NO11)n. The name is derived from hyalos, which is the Greek term for vitreous, and uronic…
    Harvey M. Fishman 01.24.13

  • In a Lather Over Hair Care Formulas

    The primary purpose of a shampoo is to clean hair. However, a good shampoo should also have the following attributes: Enough viscosity that it does not drip excessively; Good foaming ability–especially on the first lather; Easy rin…
    Harvey M. Fishman, Consultant 01.22.13

  • More than Marketing? A Look at Ingredients

    In recent decades, various ingredients from natural sources have been highly promoted in the cosmetic industry for their unique properties.A discussion follows describing some past and present so-called “marketing ingredients.” Roya…
    Harvey M. Fishman, Consultant 06.16.11

  • Cosmetics in the News

    Cosmetics in the News

    It is time once again for my occasional roundup of media articles and cartoons pertaining to our industry. The following is a rare non-political Doonesbury cartoon by Gary Trudeau. Those of us who are consultants may resent the sarcasm, but often the…
    Harvey M. Fishman, Consultant 10.01.10

  • Cosmetic Chemistry in the News

    It is time once again for my periodic media survey to uncover news, both good and bad, relating to cosmetics. First, the good news. A Japanese scientist has identified a gene linked to early hair loss in mice, raising the possibility of an eventual…
    Harvey M. Fishman, Consultant 03.31.10

  • Cosmetic Uses of SiO2

    Silica, or silicon dioxide (SiO2), occurs in nature as sand, quartz, flint or diatomite. It can be a colorless crystal or a white powder that is odorless and tasteless, and insoluble in water. It has many industrial uses, including the manufacture of…
    Harvey M. Fishman, Consultant 04.20.06