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  • $cent Marketing

    $cent Marketing

    According to a recent article in Smart Money, “scent marketing is becoming as ubiquitous as Muzak.” The author suggests calling it “Smellzak.”
    Harvey M. Fishman , Consultant 04.03.13

  • In a Lather Over Hair Care Formulas

    The primary purpose of a shampoo is to clean hair. However, a good shampoo should also have the following attributes: Enough viscosity that it does not drip excessively; Good foaming ability–especially on the first lather; Easy rin…
    Harvey M. Fishman, Consultant 01.22.13

  • More than Marketing? A Look at Ingredients

    In recent decades, various ingredients from natural sources have been highly promoted in the cosmetic industry for their unique properties.A discussion follows describing some past and present so-called “marketing ingredients.” Roya…
    Harvey M. Fishman, Consultant 06.16.11

  • Cosmetics in the News

    Cosmetics in the News

    It is time once again for my occasional roundup of media articles and cartoons pertaining to our industry. The following is a rare non-political Doonesbury cartoon by Gary Trudeau. Those of us who are consultants may resent the sarcasm, but often the…
    Harvey M. Fishman, Consultant 10.01.10

  • Some Cosmetic Solutions for Skin Care Problems

    Some Cosmetic Solutions for Skin Care Problems

    The skin is the largest organ of the human body and can be affected by many different maladies or diseases.  This month, I’ll detail the problems associated with acne and provide a couple of formulas to treat it. Acne is one of the most co…
    Harvey Fishman, Consultant 04.30.08