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Innovate or Stagnate
By Tom Branna, Editorial Director
Published April 2, 2012
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world. Read More »
Published April 30, 2008
HBA Spring Conference attracts nearly 400 executives from around the world to Jacob K. Javits Center in New York, March 4 and 5. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
A Dirty Job
By Tom Branna, Editorial Director
Published April 5, 2011
Sales of chemical specialties, including household cleaners, have stalled in recent years as cash-strapped consumers cut back on purchases and recession-weary manufacturers put the breaks on innovation. Read More »
The Evolution of Household Cleaning
Published December 1, 2005
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
Skin Care: A Step Ahead
Published November 14, 2005
The skin care category grew last year despite a dropping economy. Read More »
Powerful New Packaging
Published November 11, 2005
How can marketers breathe new life into a slumping market? The secret may be in the packaging, industry experts say. Read More »
Whistle While You Do Housework?
By Tom Branna, Editorial Director
Published April 3, 2013
Nobody wants to live in a dirty home, but do they really want to take all the steps necessary to get their homes clean? You know, washing, mopping, disinfecting, wiping. It’s exhausting to type it, let alone do it—and it’s a conun… Read More »
A CEO Summit
By Tom Branna, Editorial Director
Published March 1, 2012
The American Cleaning Institute relied on its own star power to entertain and inform its members during the annual meeting in Orlando last month. Read More »
ACI Builds Its Brand
By Tom Branna, Editorial Director
Published March 4, 2011
A year after its transformation into the American Cleaning Institute, ACI executives tell members that the Institute remains dedicated to getting the job done in Washington, D.C. and around the world through an effective network of partners. Read More »