Back from the sold out Market America International Convention, Loren Ridinger�the woman behind the Motives color cosmetics brand�talked to Happi about new additions to her range as how she�s expanding Motives' presence in the beauty marketplace.
Everything from seasonal flankers to rocker-inspired EDTs are heating up the Spring/Summer fragrance season. But will these new rollouts light a fire in what has become an ice cold market?
Sure celebrity scents have a short lifespan, but industry observers insist that these fragrances have provided a much needed lift for a sagging beauty category.