The at-home nail polishes category grew another 3.3% in 2021 on top of the 21% surge seen in 2020, according to Kline’s Cosmetics & Toiletries USA report.
The market research firm says these indie beauty brands’ compelling ingredient stories and digital marketing tactics make them frontrunners in the industry.
Skin care remains a necessity even as consumers spend more time at home. But what will they want, and how will the market fare, after the coronavirus pandemic?
Few beauty categories have been as hard hit by coronavirus as the professional hair color segment. But oh, what a day it will be when lockdowns are lifted!