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  • A Dose of Reality?

    A Dose of Reality?

    Tom Branna, Editorial Director || January 6, 2015
    Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain.

  • A Laundry List Of Innovation

    A Laundry List Of Innovation

    Tom Branna, Editorial Director || January 1, 2014
    Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category.

  • Laundry Daze

    Laundry Daze

    Christine Esposito, Associate Editor || March 13, 2013
    From powders to single dose packs and pods, convenience and performance have driven the US detergent category over the last 50 years. And while consumers have benefitted from these all advances, they still don’t like doing laundry.

  • Where’s the Bounce?

    Where’s the Bounce?

    Tom Branna, Editorial Director || January 21, 2013
    Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive.

  • Formulating Liquid Laundry Detergents

    Shoaib Arif, Pilot Chemical Co. || April 2, 2012
    Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point.

  • Detergent Industry Charts Its Future

    Detergent Industry Charts Its Future

    Tom Branna, Editorial Director || November 3, 2010
    The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation.

  • The Laundry Detergent Market

    The Laundry Detergent Market

    November 10, 2005
    Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics?

  • In Search of A Better Clean

    In Search of A Better Clean

    November 9, 2005
    New applications and multifunctional products have created laundry detergents that do more than just clean clothes

  • Detergent Market Update

    Detergent Market Update

    November 8, 2005
    With store shelf space at a premium, marketers escalate turf war with a plethora of new offerings. Despite the jostling, P&G remains king of the hill.

  • The Laundry Detergent Market 1999

    November 7, 2005
    Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever.