Tom Branna, Editorial Director || January 1, 2014 Unit dose formulas have made the biggest splash in the laundry detergent
category in the past year, but formulators still have more ideas to spur growth
in a sluggish category.
Christine Esposito, Associate Editor || March 13, 2013 From powders to single dose packs and pods, convenience and performance have driven the US detergent category over the last 50 years. And while consumers have benefitted from these all advances, they still don’t like doing laundry.
November 7, 2005 Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever.