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Is Laundry Detergent Pod Legislation Imminent?
Published February 26, 2015
New proposals to Congress are stirring up the industry. Read More »
A Laundry List Of Innovation
By Tom Branna, Editorial Director
Published January 1, 2014
Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Detergent Market Update
Published November 8, 2005
With store shelf space at a premium, marketers escalate turf war with a plethora of new offerings. Despite the jostling, P&G remains king of the hill. Read More »
Published November 7, 2005
Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever. Read More »
Published August 1, 2014
BrandSpark International has revealed the “Most Trusted” brands in the American CPG sector.  Consumers’ reasons for citing a brand as being their most trusted vary by category. For health and beauty brands, trust is built on qu… Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »