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Wash and Wear
By Christine Esposito, Associate Editor
Published February 10, 2015
P&G showcases the company’s leadership position in laundry care at its second Future Fabrics event in New York City. Read More »
A Laundry List Of Innovation
By Tom Branna, Editorial Director
Published January 1, 2014
Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
Workhorse Ingredients
By Tom Branna, Editorial Director
Published August 29, 2011
Developed markets may be teetering on recession, but demand for surfactants remains steady. In fact, demand is downright buoyant in countries such as Brazil, Russia, India, China and the rest of Southeast Asia. Read More »
Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
Cautiously Optimistic
By Tom Branna, Editorial Director
Published March 9, 2010
With the financial crisis in the rearview mirror, consumer spending beginning to show signs of life and a wave of new projects on tap, suppliers to the laundry product category say there are reasons to be optimistic about 2010. Read More »
A Rising Tide
Published December 27, 2007
While its competitors struggle, Procter & Gamble continues to make gains in the U.S. laundry detergent market. Read More »
Published January 10, 2007
We’re only in January, but 2007 is already shaping up to be a watershed year for the global household and personal products industry. On the top of everyone’s list, of course, is REACH, the new European regulation for chemicals which has… Read More »
Clean Well...Do Some Good
Published January 3, 2007
Clean clothes? Thats a given. Now marketers say they are doing their part to clean the environment, revitalize local economies and, believe it or not, build a better world in the process. Read More »
Published August 17, 2006
The Appels are turning over their orange franchise. On July 17, Orange Glo International, Greenwood Village, CO, agreed to be acquired by Church & Dwight Co., Inc., makers of Arm & Hammer products, for $325 million in cash. The transaction is… Read More »
Published July 17, 2006
Church & Dwight Co., Inc. has agreed to acquire Orange Glo International, Greenwood Village, CO. for $325 million in cash. The transaction, which is subject to regulatory and other customary approvals, is expected to close during the third quarte… Read More »
By Tom Branna, Editor
Published January 9, 2006
Regulations aren’t sexy. Go to any industry conference and it’s a safe bet that the regulatory track will be one of the more poorly attended segments. Folks would much rather hear about the latest new technology or marketing ideas...you k… Read More »
Beyond Clean
Published January 5, 2006
Manufacturers of laundry detergent and fabric care products continue to add new and improved formulations, super concentrates and more sophisticated scents. Read More »
Is Dial a Good Call for Henkel?
Published November 14, 2005
Henkel's acquisition of Dial is the biggest news in the laundry detergent segment. Read More »
The Laundry Detergent Market
Published November 10, 2005
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics? Read More »
Detergent Market Update
Published November 8, 2005
With store shelf space at a premium, marketers escalate turf war with a plethora of new offerings. Despite the jostling, P&G remains king of the hill. Read More »
Published November 7, 2005
Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever. Read More »
Published July 26, 2000
Unilever announced today that it will introduce a new tablet form of Wisk to the U.S. market. The announcement comes a day after industry rival Procter & Gamble Co. of Cincinnati said it would reintroduce the first tablet laundry detergent in the U.S… Read More »
Published July 26, 2000
Unilever announced today that it will introduce a new tablet form of Wisk to the U.S. market. The announcement comes a day after industry rival Procter & Gamble Co. of Cincinnati said it would reintroduce the first tablet laundry detergent in the U.S… Read More »