Consumers are becoming more aware of the necessity of getting rid of germs and bacteria from their garments as cleanliness and hygiene are stressed more.
The investment is a "statement of our values and our hope for a more sustainable future," said Seventh Generation’s head of advocacy and movement building.
Additional capacity for bio-based, readily biodegradable surfactants derived from 100% natural and renewable feedstocks is expected to come on stream in 2025.