If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.
Whether you're creating a value or premium laundry detergent formula, here are the ingredients and steps to take to develop an effective detergent at the right
Static and dynamic contact angle measurements in vitro can be utilized to evaluate the efficacy of sunscreen films to prevent water from reaching the substrate surface and reduce TEWL
Online ExclusivesOlga V. Dueva-Koganov, Michael Russell, Steven Micceri and Artyom Duev, AkzoNobel Surface Chemistry LLC, Ossining, NY and Bridgewater, NJ, USA03.05.12